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Does your business website not have the traffic you expect? It's possible that your website lacks search engine optimization, which refers to a collection of strategies to improve your website's visibility on web searches for words related to your product or service. Read on to learn how search engine optimization can improve your website's visibility.
To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1. more information
Give your online website a boost with search engine optimization. Search engine optimization is a strategy that is used to bring your webpage higher in the search results when someone uses google, yahoo or similar to find a website on a particular subject. By using key words and phrases that are associated with your business, you can greatly increase the traffic you see on your site.
Stay as far away from frames and AJAX as possible. These programs, while pretty and flashy, do not allow you to link from them and search engine crawlers cannot read the content inside. If you must use them, surround them with relevant content to allow the search engines to make a decision on including your site.
Link to any .edu sites that may be relevant to the content of your site and try to contact those .edu sites to link back to you as well. Search engines place a lot of weight on .edu sites and help your site seem more legitimate, raising your rank on search results pages.
You may also wish to include the keywords within the title of the page. Create an interesting and trendy title, because it will be the first glimpse of your website that users from search engines will get. This will help your site get clicked since it will fit searches better.
Learn how to promote using social media. Simply posting links to your company website is not advertising - it is spam. Providing content as a reason to visit your website is much more effective, and it also allows consumers to feel as though you are interested in their personal wants and needs.
Use an HTTP 301 redirect instead of a meta refresh or a 302 redirect. 301 redirects tell the search engine that the new location for your site is permanent and they should index the new location. Meta refresh and 302 redirects are intended for temporary re-locations, and are often used by spammers, meaning that using them could hurt your rankings.
Make proper use of the title tag. In the coding language of HTML, the title tag is what your customers see at the top of their browser when visiting your site. It is also what drives many search engines so your customers can find you. Be sure your title is descriptive, and contains your important key words.
Use search engine advertising products to find out what keywords related to your field of work are popular. Once you find out what kind of keywords work well, use them to describe your website. Make sure to do searches with this tool regularly to stay up to date: popular keywords can change very quickly.
You should always monitor the ranking of your page using programs such as the Google Tool Bar or Alexa. You should also always know what websites the people visiting your website are from. This gives you an idea of what other kind of websites they may be visiting. Perhaps you can advertise there as well.
It is important to have a good knowledge of Search Engine Optimization when you are setting up your site. You need to know what keywords to choose and what the spiders seek out. A professional may be needed during the initial set up for the site in order to see the most success possible.
In summary, there are some obvious ideas that have been tested over time, as well as some newer techniques that you may not have considered. Hopefully, as long as you follow what we suggest in this article, you can either get started with search engine optimization or improve on what you have already done.